FIGURE GROUND REVERSAL
The New Logo hinges on the core values that are written on the TWINSDAY website. Essentially these three things are, the uniqueness of twins, and the sharing of information behind the science of twins. The new logo utilizes figure ground reversal to both communicate the idea of two people who share the same DNA. So in the logo mark, the profiles of the two faces creates a graphically interpreted strand of DNA in an effort to communicate both.