ROOKIES


CHESS  MAGAZINE | Concept Work
DELIVERABLES



APPLIED LEARNING
WORDMARK
IDEATION
PUBLICATION PAGES
MOTION GRAPHICS
PUBLICATION DESIGN
TYPOGRAPHY | LAYOUT
LOGO DESIGN
MOTION DESIGN
ROOKIES is a beginners guide to chess that teaches readers openings, end games, and the basic rules of thumb to beginner chess players, primarily young children.

WORDMARK 





Juvenile Sophistication
The wordmark aims to communicate that the magazine is a well dressed, melodramtic quick witted, teacher that drives new chess players to be graceful and clever, but doesn’t talk down to them. 



IDEATION







Typeface Exploration



Sketches



Digital Sketching



PUBLICATION PAGES













MOTION GRAPHIC I








STORYBOARD





MOTION GRAPHIC II