ROOKIES

CHESS MAGAZINE | Concept Work

DELIVERABLES

APPLIED LEARNING

WORDMARK
IDEATION
PUBLICATION PAGES
MOTION GRAPHICS
PUBLICATION DESIGN
TYPOGRAPHY | LAYOUT
LOGO DESIGN
MOTION DESIGN

ROOKIES is a beginners guide to chess that teaches readers openings, end games, and the basic rules of thumb to beginner chess players, primarily young children.

WORDMARK

Juvenile Sophistication
The wordmark aims to communicate that the magazine is a well dressed, melodramtic quick witted, teacher that drives new chess players to be graceful and clever, but doesn’t talk down to them.

IDEATION

Typeface Exploration

Sketches

Digital Sketching

PUBLICATION PAGES

MOTION GRAPHIC I

STORYBOARD

MOTION GRAPHIC II

ROOKIES

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