ALESSANDRO SOSA
MOTION REEL
ABOUT ME
KADANT
CO-OP EXPERIENCE | KADANT.COM
FALL 2024
DELIVERABLES
APPLIED LEARNING
VISUAL IDENTITY
EXPERIENTIAL
BROCHURESPHOTOSHOP
INDESIGN
AFTER EFFECTS
An industry-leading fiber processing equipment supplier that provides innovative solutions for stock pulp preparation including wastepaper recycling, deinking, virgin fiber, and paper machine approach-flow applications.
MOTION
The FibreWall Everslot is Kadant’s latest long-lasting slotted screen cylinder, improving debris capture and screening efficiency for clients pulping systems. The Everslot is constructed with chrome-free hardwire metallurgy that is rugged, tough, and environmentally friendly, the perfect solution for any ecologically responsible and efficient screening system.
An animated teaser launching the unveiled product promoting its durability while assuring clients of its worth despite its rugged appearance.
The animated motion graphic encapsulates the established identity of the new in-house team tasked with limiting Incomplete Performance in the workplace.
All KBC employees are held to the KBC Standard of Conduct. These are standards we live and breathe daily. Sure, it’s the small things like responding to emails within 24 hours and being on time for meetings. But, it’s also big things like professional behavior and empathy for the work of others. Stepping in to help and standing by our commitments. The things that make us proud and help make our workplace, and the world, a better place.
An animation evolving the established Incomplete Identity into a Morale Boosting Video that, in turn, promotes the companie’s collaborative strength to possible and existing clients.
PRESENTATIONS
Completely and solely created a visual identity for the new in-house task force tackling Incomplete Performance. These graphics were used in slide decks for employee presentations and later applied to animated videos.
BRANDING
Collaborated with the design team to create an experiential trade show booth. My contribution was in the form of the main graphic, as I utilized photoshop to edit and digitally paint the 3D rendering.
BROCHURE UPDATES
Updated existing (100+) brochures and designed the layouts for new products as well as redesigned brochures with content issues.